11/23/2017 - 2/15/2018
The Proyecto H Contemporáneo Gallery is pleased to present at its headquarters in Madrid the exhibition "Pop Art Today", which brings together four artists exponents of the survival and success of PopArt aesthetics in today's world: Paul Rousso, Peter Anton, Fabián Ugalde, Fidia Falaschetti. Four artists born between the end of the 50s and the end of the 70s of the 20th century, and active in international circuits since the beginning of the 21st century. Of different generations and regions, they have all been inspired by the greats of PopArt and Neo Pop such as Claes Oldenburgh, Roy Lichtenstein, Andy Warhol, Jeff Koons or Damien Hirst.
Deflated the illusion that the Internet and ICT would illuminate a new art, the 21st century has been revealed as a triumph of revisionism and the re-readings of the artistic movements that emerged in the second half of the 20th century. That countercultural effervescence of the years after the Second World War has been swallowed by the system and celebrated in the market, surrounded by the capricious collective imaginary of the international body of collectors, curators, gallerists and critics (if they still exist). Conceptual Art, Performance, Action Painting, Activism and Neo-Pop (with its kitsch and hyper-realistic variants) invade -without apparent contradictions- the circuit of contemporary art, offering an art on demand for all palates -although not for all pockets -.
Precisely about mass media, taste, consumption and money (the tetralogy that defines Pop Art) is the exhibition that we are now presenting, in which we wanted to bring together four artists who summarize how few the greatness and misery of the world today from irony and technical virtuosity. p>
They are also an example of new ways of living, producing and selling art. The four artists work on universally recognized icons of the contemporary world and have a global market that transcends not only national but also intercontinental borders. However, they live and work in small cities far from the centers of power and market; symptom of a time when we can be connected and get our voice (and our products) to the ends of the planet without moving from our site.